Roman Pichler is a leading Scrum and agile product management expert. He has a long track record in teaching and coaching product owners and in helping companies apply effective product management practices.
Meer over Roman PichlerAgile Product Management with Scrum
Creating Products that Customers Love
Paperback Engels 2010 1e druk 9780321605788Samenvatting
The First Guide to Scrum-Based Agile Product Management
In 'Agile Product Management with Scrum', leading Scrum consultant Roman Pichler uses real-world examples to demonstrate how product owners can create successful products with Scrum. He describes a broad range of agile product management practices, including making agile product discovery work, taking advantage of emergent requirements, creating the minimal marketable product, leveraging early customer feedback, and working closely with the development team.
Benefitting from Pichler's extensive experience, you'll learn how Scrum product ownership differs from traditional product management and how to avoid and overcome the common challenges that Scrum product owners face.
Coverage includes:
- Understanding the product owner's role: what product owners do, how they do it, and the surprising implications
- Envisioning the product: creating a compelling product vision to galvanize and guide the team and stakeholders
- Grooming the product backlog: managing the product backlog effectively even for the most complex products
- Planning the release: bringing clarity to scheduling, budgeting, and functionality decisions
- Collaborating in sprint meetings: understanding the product owner's role in sprint meetings, including the dos and don'ts
- Transitioning into product ownership: succeeding as a product owner and establishing the role in the enterprise
This book is an indispensable resource for anyone who works as a product owner, or expects to do so, as well as executives and coaches interested in establishing agile product management.
Specificaties
Lezersrecensies
Inhoudsopgave
Foreword by Brett Queener
Preface
Acknowledgments
About the Author
1. Understanding the Product Owner Role
-The Product Owner Role
-Desirable Characteristics of a Product Owner
-Working with the Team
-Collaborating with the ScrumMaster
-Working with Customers, Users, and Other Stakeholders
-Scaling the Product Owner Role
-Common Mistakes
-Reflection
2. Envisioning the Product
-The Product Vision
-Desirable Qualities of the Vision
-The Minimal Marketable Product
-Simplicity
-Customer Needs and Product Attributes
-The Birth of the Vision
-Techniques for Creating the Vision
-Visioning and the Product Road Map
-Minimal Products and Product Variants
-Common Mistakes
-Reflection
3. Working with the Product Backlog
-The DEEP Qualities of the Product Backlog
-Grooming the Product Backlog
-Discovering and Describing Items
-Prioritizing the Product Backlog
-Getting Ready for Sprint Planning
-Sizing Items
-Dealing with Nonfunctional Requirements
-Scaling the Product Backlog
-Common Mistakes
-Reflection
4. Planning the Release
-Time, Cost, and Functionality
-Quality Is Frozen
-Early and Frequent Releases
-Quarterly Cycles
-Velocity
-The Release Burndown
-The Release Plan
-Release Planning on Large Projects
-Common Mistakes
-Reflection
5. Collaborating in the Sprint Meeting
-Sprint Planning
-Definition of Don
-Daily Scrum
-Sprint Backlog and Sprint Burndow
-Sprint Review
-Sprint Retrospective
-Sprint Meetings on Large Projects
-Common Mistakes
-Reflection
6. Transitioning into the Product Owner Rol
-Becoming a Great Product Owner
-Developing Great Product Owners
-Reflection
References
Index
Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan