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Isabelle Szmigin

Understanding the Consumer

GebondenEngels9780761947004 11-3-2003

275,13

Verwachte levertijd ongeveer 16 werkdagen

In winkelwagen

Lifestyle Market Segmentation

PaperbackEngels9780789028693 28-8-2006

The latest marketing guide from expert Dennis Cahillthat teaches how to effectively use lifestyle segmentation for marketing strategies Lifestyle Market Segmentation gives author and marketing expert Dennis Cahill the chance to put his nearly 30 years of marketing and teaching experience to practical useto clearly explain the process of market segmentation and its applications. Meer

68,68

Verwachte levertijd ongeveer 11 werkdagen

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GJ Lister

Building Your Direct Mail Program (The Excellence

paperbackEngels9780787955298 20-4-2001

In Building Your Direct Mail Program part of Excellence in Fundraising Workbook Series Gwyneth J. Lister provides the tools you need to make direct mail programs as effective and efficient as possible. Meer

35,56

Verwachte levertijd ongeveer 9 werkdagen

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David J. Carson

Qualitative Marketing Research

GebondenEngels9780761963653 1-2-2001

Qualitative Marketing Research clearly explains the use and importance of qualitative methods, clarifying the theories behind the methodology and providing concrete examples and exercises which illustrate its application to management studies and marketing. Meer

260,15

Verwachte levertijd ongeveer 16 werkdagen

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Marieke de Mooij

Consumer Behavior and Culture

GebondenEngels9780761926689 5-11-2003

Reviewing the myths of global marketing, this book explores the concept of culture and models of culture. It provides empirical evidence of convergence and divergence in consumer behaviour. Meer

288,61

Verwachte levertijd ongeveer 16 werkdagen

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Audrey Gilmore

Services Marketing and Management

PaperbackEngels9780761941583 15-5-2003

Provides a consideration of how services are conceptualized, designed and managed, creating the basis for an understanding of the multi-dimensional aspects of services. Meer

94,34

Verwachte levertijd ongeveer 16 werkdagen

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Shay Sayre

Qualitative Methods for Marketplace Research

PaperbackEngels9780761922704 20-4-2001

Written for students and marketing practitioners, Shay Sayre provides a thorough introduction to qualitative methods in market research. The author covers all key topics and borrows techniques from a wide variety of fields to present specific examples that illustrate how these techniques are adapted for marketplace research. Meer

200,23

Verwachte levertijd ongeveer 16 werkdagen

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Mark Tungate

Luxury World – The Past, Present and Future of Luxury Brands

gebondenEngels9780749452636 3-10-2009

52,84

Verwachte levertijd ongeveer 9 werkdagen

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Scoring Points – How Tesco Continues to Win Customer Loyalty

paperbackEngels9780749453381 3-8-2008

58,02