The Innovation Matrix
3 moves to design a winning strategy for Innovation & Intellectual Property
Paperback Engels 2019 1e druk 9789063695200Samenvatting
CAPITALIZE ON YOUR BRIGHT IDEAS WITH LEGAL DESIGN THINKING
Organizations today innovate to survive in a competitive, complex, and interconnected business world. They co-create with others outside their own organization to succeed. But capturing the value of these bright ideas separately is often very complicated.
'The Innovation Matrix' simplifies and structures innovation management. Start looking at innovation and Intellectual Property (IP) from a pragmatic perspective. This book will take you through three key steps (THINK-STRATEGIZE-ACT) to build an innovation and IP strategy. You will learn to use IP—which is at the core of every innovation—as a tool to define your strategy and manage the innovation process. It includes many examples, templates, and checklists to help put theory into practice. Test yourself with case studies, and use our hands-on Tools (legal design thinking) for your own projects and cases.
Specificaties
Lezersrecensies
Inhoudsopgave
-Understanding innovation
move 1: Think
-Internal & external analysis
move 2: Strategize
-Gathering your innovation & IP options
move 3: Act
-Strategy implementation
Play
-3 cases that pull it all together
Extra
-Acknowledgements
-Bibliography and footnotes
Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan
