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Innovation and Product Management

A Holistic and Practical Approach to Uncertainty Reduction

Paperback Engels 2017 9783662514993
Verwachte levertijd ongeveer 9 werkdagen

Samenvatting

Marketplace complexity and dynamics create an environment that increases the uncertainty of innovation activities. In this context systematic management of innovation and product management are increasingly important for company success. This book presents the fundamentals of innovation and product management and introduces the reader to a holistic process model with particular focus on innovation and uncertainty. This integrated consideration of innovation management and product innovation within an interdisciplinary approach represents a unique characteristic of this book. The book is designed to address the needs of managers who want a practical but well-researched guide to innovation and product management. Graduate and advanced undergraduate students would also find the chapters in this book particularly useful.

Specificaties

ISBN13:9783662514993
Taal:Engels
Bindwijze:paperback
Uitgever:Springer Berlin Heidelberg

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Inhoudsopgave

Part I: Fundamentals of Innovation and Product Management.- Part II: Process of Innovation and Product Management.- Part III: Innovation and Product Management.- Broadening the Topic.

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        Innovation and Product Management