Communicating out of a Crisis
Gebonden Engels 1998 9780333720974Samenvatting
This is a modern, professional and practical approach to crisis management from a leading expert. The book examines the impact of a crisis - big or small - and the threat of negative publicity to corporate reputation. Most companies have no crisis management plans and hope that disaster will never strike. The author argues that consumerism, legislation, environmentalism, pressure groups, and investigative media all necessitate the development of a crisis communications plan. With a well thought out and practical plan the author shows how a crisis can be managed effectively or even turned to advantage through publicity giving the company's reputation a long term boost. Case studies examine the activities of 6 companies facing crises and the lessons to be learned from their approaches. Useful checklists are included as a handy quick reference for the practising PR professional.
Specificaties
Lezersrecensies
Inhoudsopgave
Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan
