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Pagina 190 van 3.823 resultaten

Atanu Adhikari

Services Marketing Issues in Emerging Economies

gebondenEngels9789811587863 25-2-2021

This book would enable students, academics and practitioners to develop a thorough understanding on how to address service marketing issues and problems in a variety of settings in emerging economies. Meer

180,99

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Beyond The Dark Arts: Advancing Marketing And Communication Theory And Practice

GebondenEngels9789811276057 5-6-2023

173,69

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Service Engineering for Gastronomic Sciences

paperbackEngels9789811553233 24-6-2021

This pioneering book on food study pursues an interdisciplinary approach to service science and the service engineering field. Further, it highlights a range of experiments conducted at actual business sites to verify the effectiveness of the proposed methodologies and theories. Meer

120,99

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David Kent Waer

Common Market Antitrust

paperbackEngels9789401500319

60,99

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Atanu Adhikari

Strategic Marketing Issues in Emerging Markets

paperbackEngels9789811338861 30-1-2019

This book presents a collection of articles addressing a range of marketing strategies unique to emerging economies. It describes the component of strategic and tactical marketing, including the marketing mix, segments and targeting, product and market orientation, employing the Internet and social media, penetration and loyalty strategies and innovation, and other strategy issues in the marketing context. Meer

60,99

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COVID-19, Technology and Marketing

gebondenEngels9789811614415 11-7-2021

This book addresses how Covid-19 has damaged businesses and how businesses can adapt to the new normal. In doing so, the book contributes to theories associated with the marketing management, by assessing opportunities and challenges associated with the implementation of technology and marketing management during and post Covid-19. Meer

212,37

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COVID-19, Technology and Marketing

paperbackEngels9789811614446 12-7-2022

212,37

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Diego Adolfo Carrasco Gubernatis

The Digital Marketer's Playbook

paperbackEngels9798868805455 21-12-2024

Transition from traditional marketing to digital marketing and master a comprehensive range of topics within this field. This book offers a practical, step-by-step approach to managing digital marketing (with the help of experts) in the current landscape, making it a timely and valuable resource for marketers, business owners, and students alike. Meer

47,49

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Creating a Culture of Diversity and Inclusiveness in India Inc.

gebondenEngels9789811642364 8-12-2021

The book addresses the concept of diversity and inclusiveness (D&I) and brings stories from the corporate, practitioners, think tanks and NGOs. It advocates the need and implementation of the D&I concept to build society of the future. Meer

180,99

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Samyak Ramteke

The Complete Guide to Copywriting

PaperbackEngels9798886679038 25-4-2022

11,09

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Ofer Mintz

The Post-Pandemic Business Playbook

gebondenEngels9789811658679 13-2-2022

COVID-19 forced a dramatic change to customer behavior that resulted in an economic crisis not witnessed by anyone alive. Businesses can no longer operate as before because their customers are no longer operating as before. Meer

43,26

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Ofer Mintz

The Post-Pandemic Business Playbook

paperbackEngels9789811658709 14-2-2023

43,26

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Digital Wine

paperbackEngels9789812870582 27-5-2014

This book explores the way in which QR codes (Quick Response codes) can help the wine industry facilitate distribution and more effectively market and sell their product. Meer

60,99

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Ricardo Cayolla

Marketing and Smart Technologies

gebondenEngels9789811692710 15-3-2022

This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2021), held at University of La Laguna, Tenerife, Spain, during December 2–4, 2021. Meer

360,99

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Ricardo Cayolla

Marketing and Smart Technologies

paperbackEngels9789811692741 16-3-2023

360,99

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Omar Hasan Salah

Critical Factors for Adoption of Customer Relationship Management

paperbackEngels9789819983209 16-12-2023

This book explores the challenges in adopting customer relationship management (CRM) models in developing countries, with a focus on Palestine. Examining the cultural, organizational, and technological contexts, it reveals how these factors create adoption gaps, impacting customer pressure, employee engagement, and security. Meer

54,99

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Scot R (Medill-northwestern Univ, Usa) Wheeler

Architecting Experience: A Marketing Science And Digital Analytics Handbook

GebondenEngels9789814678414 19-2-2016

In a world with a seemingly infinite amount of content and scores of methods for consuming that content, marketing communication today is about appealing to individuals, person by person. Meer

94,85

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Gamini (California State Univ, Fullerton, Usa & California State Univ, La, Usa) Gunawardane

Modern Health Care Marketing

GebondenEngels9789813279513 28-7-2020

210,36

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Artificial Neural Networks and Structural Equation Modeling

gebondenEngels9789811965081 20-11-2022

This book goes into a detailed investigation of adapting artificial neural network (ANN) and structural equation modeling (SEM) techniques in marketing and consumer research. Meer

192,99

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Ashish Gupta

Advertising Mastery

PaperbackEngels9798887334783 22-6-2022

12,54

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